Midland Game Fair

The Midland Game Fair is the UK’s premier shooting event, and has been the event of choice for country sports enthusiasts, exhibitors and major key sponsors for over 30 years. Held each year at Weston Park in Shropshire, the Midland Game Fair has become the annual meeting place for the shooting community.

For 2017, the Midland Game Fair takes place over 16th and 17th September and as a firm favourite in the shooting calendar is expected to welcome over 90, 000 people through its gates. An enticing prospect for all manufacturers and potential exhibitors to the event, the Midland’s success over the years is that it has remained true to its sporting roots and both exhibitors and partners are able to tap into this market very successfully.

As the Midland continues to grow year on year, exhibitors can expect a loyal following and an unprecedented visitor flow to stands across a jam-packed weekend of entertainment and sporting championship. An automatic diary date for many who enjoy country sports, the Midland offers fantastic opportunities for those involved in the airgunning, gunmaking and gamekeeping industries. Other key areas, such as fishing and gundog handling also feature heavily and offer excellent retail opportunities. As the Midland is home to many of the shooting communities key events including competitions in Clay Shooting, the Chudleys Gundog Championship, the European Field Target Championships as well as industry showcases such as Gunmakers Row and Airgun Expo, the variety on offer for the budding retailer is endless.

Sponsorship opportunity and working with Countryman Business’ most successful event offers a package of the highest presentation. With the Midland Game Fair offering such a high standard of presentation, potential partners can expect a service with innovative growth strategies and an uncompromising attention to detail that will put products, services and brands out there in a proven unique marketing environment.

To find out more about exhibiting at the Midland Game Fair or working with us as a partner, click here or speak to one of our team today to find out the excellent packages we have available.